Juliet tells us that a rose by any other name would smell as sweet, but even she might have spurned her irresistible lover had he been called ... oh, "Capulet." (We all have limits.)
So maybe there's something in a name after all—despite Juliet's precocious doubts and desires. Like the feeling you get when a message communicates on many levels at once. Or the symmetry created when sender, medium, and receiver are all in tune. The satisfying click
when a story that wants to be told connects with the audience who wants to hear it.
As a writer, these are the things I care about. I help companies find their voice, stretch their comfort zones, sidestep creative pitfalls, take risks, and truly speak to their audiences—all with the eye of an exacting editor who leaves no detail unattended.
And I still support young love.