Juliet tells us that a rose by any other name would smell as sweet. But even she might have spurned her impetuous lover had he been called ... oh, "Capulet." (We all have our limits.)
So maybe there's something in a name after all—despite Juliet's poetic doubts. Like the symmetry that occurs when a message communicates on many levels at once. When sender, medium, and receiver align. When a story that wants to be told connects with the audience who's waiting to hear it.
As a writer, these are the things I care about. I help companies find their voices, stretch their comfort zones, sidestep creative pitfalls, take risks, and truly speak to their audiences—all with the eye of an exacting editor who leaves no detail unattended.
And I still support young love.