Twenty years after its inception, NGO Hope for a Healthier Humanity decided to take on a brand awareness campaign, bringing me onboard as a consultant.
And the organization is in a fantastic position to build their brand, sitting on a handful of solid differentiators that make its approach so successful — like an on-the-ground approach to training local volunteers to serving some of the most vulnerable communities in Latin America with the essential nutrition and medication every individual needs to survive and grow. We started by building a social media message around our efforts to make humanity a little healthier.
