Twenty years after its inception, NGO Hope for a Healthier Humanity decided to take on a brand awareness campaign, bringing me onboard as a consultant.
And the organization is in a fantastic position to build their brand, founded on a bedrock of solid differentiators — like an on-the-ground approach to training local volunteers that makes programs actually sustainable, and 97% of donations going directly to fund programs (well over the 67% average).
The org simply wasn't talking about these things, and under my direction, we started to build a social strategy to promote these messages in the right tone.
