Welcome! Nice to (almost) meet you! Meet me: a performance-focused and data-obsessed director of copy, content, brand, and creative strategy based in NYC.
It may sound like a lot, but each of these areas drives the others. They’re connected by creative and strategic tissue and should not exist in a vacuum, which is why I’ve built expertise across all sides.
I have a proven track record developing integrated brand systems, high-performing campaigns, and data-driven storytelling that connects creative quality and business impact for giant enterprises and high-growth startups in the tech, finance, insurance, home services, enterprise software, higher education, entertainment, and social responsibility sectors.