Win the job

Thumbtack's National Sales Conference team faced a challenge: successfully standing out at events tailored to home service pros who stood to substantially grow their businesses on Thumbtack’s platform. The team also needed a refreshed, modern look to grab attention.

As the brand copywriter, I created concise, impactful messaging that showed home service pros exactly how Thumbtack could help them grow, highlighting the unique value propositions that would set them up for their primary goal — winning the job.