Partnership: Thumbtack and Realtor.com platform integration
Audience
Homeowners and home service pros
Project
Email + social
Thumbtack, a tech unicorn and leader in the online home services space that matches homeowners with home services professionals, is commonly credited as one of the first companies to define the current gig economy. Since 2021, I've been the go-to contract copywriter for their brand team, developing dynamic content and fresh messaging for major product and brand rollouts. In 2024, they wanted to promote their Realtor.com partnership and new "Thumbtack for Real Estate" product launch. I created copy across multiple marketing channels for these initiatives, showcasing how the platform integration amounted to more than the sum of its parts.
Thumbtack / Realtor.com partner copy.
Click hero image for full email.
Thumbtack real estate product offering email for pros / real estate agents.