Collaboration between design and copy teams is one of the most important things in producing great creative that resonates. Professionals on the wordsmithing side and the visual side have to be on the same wavelength. When these elements really work together, it shows. At Kaplan, we ran twice-monthly, half-day creative workshops where we brainstormed how our ideas could come together in new ways that pushed our brand out of its comfort zone, created unique customer experiences, and helped us capture that creative harmony.
Here are a few of the assets (about test prep) that came out of those exercises — sans production, polishing, and (often) logos, because teams spun them up in a matter of minutes.
