Talk the (retail) talk

Bluecore, an ML-based SaaS designed to drive growth and performance for retail marketers, needed to set its AI apart from the one-size-that-fits-all CRM/ESP/SMS platforms that dominated the retail market.

How? Well, for one, by clearly stating the company's — and the product's — main differentiator. Bluecore was built specifically for retail from the word go, so its ML models, predictions, and triggers all moved faster, learned more effectively, and stayed more relevant than any SaaS built for generic solutions, allowing us to take on giants like Salesforce.

Under my direction, we leaned far into the differentiator, incorporating the language of retail marketing — from conversions to triggers to shoppers — into everything we did. When you speak the language of your audience, your message takes on an authenticity that starts to speak for itself.