Reimagine UX

Interactive design, development, and UX agency Devona (pronounced with the short-o sound, as in "on") has a lofty mission: to reshape and redefine what users think of as "user experience." Today, companies have a narrow view of UX, thinking of it as colors on a screen or button placements to be tested, retested, and incrementally optimized in the development of (usually) a product.

But, in today's day and age, people live online. Work, social functions, entertainment, health checkups, and even sleep all have, at the very least, a digital component, if not digital prominence. In such a world, should UX function in such a limited domain? User experience, argues Devona, is a broader field that reshapes the way people think about user experience and digital “interaction" by applying digital solutions to all kinds of real-life challenges — and also just by doing cool stuff online.

As Devona’s go-to contract copywriter, I helped develop their offbeat voice and brand lines. On website and business cards, lines are paired with visuals that encourage the user to interact — to react — in emotional or intuitive ways they might not have anticipated. The copy samples below give you some idea, but for the full experience, go to Devona.com.