It's a sad-but-true fact: med students stress out. Especially when the stakes are high, like when they're trying to get into a residency program. To do that, they have to pass their board (aka "USMLE") exams — and it's not easy. Kaplan Test Prep is one of the leading providers for med students taking their boards, and we needed to hit them with the competitive offering of a test-like experience.
This ad aimed to do just that — break down that, while the test itself is not simple, they can leave their study strategy to us with a "q bank" (aka "question bank," a term all too familiar to med students) that's not like the others.
