In taking over the marketing efforts of the Hope for a Healthier Humanity foundation, an NGO with legal operating status in seven countries across Latin and Central America, I launched a number of videos to tell the story of the female-founded organization, built to help families and expectant mothers who have little to no access to the basic health care, prenatal care, nutritious food, and clean water that they need to survive.
We wanted to show the story of the foundation through the eyes of its most valuable asset — the 400+ volunteers across Latin America who keep the organization running strong day to day and allow the foundation to keep overhead low to establish our key differentiator: a 97% program efficiency ratio, or the percentage of donated funds that go directly into programs on the ground.