Bluecore needed to set its AI apart from the one-size-that-fits-all solutions that targeted retailers. How? Well, for one, Bluecore was built specifically for retail, from the word go. So the ML models, predictions, and triggers all moved faster, learned more effectively, and stayed more relevant than any SaaS built for generic solutions, allowing us to take on giants like Salesforce.
Under my direction, we leaned far into the differentiator, incorporating the language of retail marketing — from conversions to triggers to shoppers — into everything we did. When you speak the language of your audience, you don't have to say as much to be effective.