ABOUT ME

Essentials
she/her or they/them
6 years managing people
7 years building brands
10 years marketing
12 years copywriting
12 years editing
As a copywriter, communicator, and storyteller with ten years of marketing experience, I help companies demystify their differentiators — and learn how to talk about them like it's second nature. With a creative vision and strategic approach, I generate and cultivate ideas, bringing the best of them to the surface, and saving the rest for when you really need a jumping-off point.

As a writer, I celebrate imagination and get (adorably?) excited about big ideas. As an editor, I obsess over optimization and shamelessly nerd out. As a manager, I value curiosity above all.

What I absolutely love to do
Brand messaging
Brand voice
Brand strategy
Brand architecture
Brand vision, purpose, mission, etc.
Brand positioning
Brand personality
Brand direction
Brand management
Creative direction
Copy direction
Copywriting
Content writing
UX / product writing
Content strategy
Integrated campaign planning
Team building
B2B and B2C marketing

Where you’ll see it
Web
Landing pages
Email
Video
Paid media
Organic social
Blogs
CTAs
Product
Thought leadership
White papers
Datasheets
Newsletters
Reports
Sales collateral
PR
SEO

Tech and software
Microsoft Office
Google Suite
Wordpress
Adobe
Salesforce
Hubspot
Highspot
Figma
Canva
Miro
Asana
Welcome
Wrike
Monday
Clickup
Basecamp

What I’m doing in my free time
Volunteering as a crisis counselor
Advocating for LGBTQIA+ equality and awareness
Obsessing over my pets
Learning new languages
Messing with my hydroponic garden
Making soap if I’m feeling ambitious
Curating my comic book collection
Renovating my house (think This Old House over Fixer Upper)
Finding out how much of the cult documentary I just watched is true
Critiquing the quality of the documentary
Teaching myself something arcane
So many streaming services, so little shame

Blatantly obvious once you know me
Extroverted introvert
Millennial, but in a perpetual generational identity crisis
Sun in Cancer (Moon in Gemini)
Myers-Briggs: INFJ
Enneagram: 2, wing 3
One day moving to: Iceland
Favorite holiday no one talks about: Ides of March
Learner-by-doing
Listener
Skeptic
Homebody