All marketing and sales outreach: web, video, email, social, presentations
Audience
Enterprise retail companies
Bluecore needed to set its data AI apart from the one-size-that-fits-all solutions that targeted retailers. How? Bluecore was built specifically for retail, from the word go. So the data models, predictions, and triggers all moved faster and learned more effectively than SaaS built generic solutions.
Under my direction, we incorporated the language of retail into our offering — from conversions to campaigns to triggers to shoppers. When you speak in the language of your audience, you don't have to say as much to be effective.
