TARGET YOUR JOB SEARCH

Company
Triad Behavioral Health
Project
Website for new professional network
Audience
Behavioral and mental health professionals and students
Contribution
Copy direction
Triad Behavioral Health — traditionally a test prep service for students and professionals in the mental health industry — wanted to expand into the professional services market and develop a job-search and licensing platform tailored to the industry. LinkedIn for mental and behavioral health jobs.

The Triad Network's audience — students searching for their first jobs and professionals struggling with confusing and constantly changing licensing requirements due to Covid — can block out the noise and search for exactly what they need to in a marketplace that specifically caters to their unique — and highly intricate — needs.