START OPENING DOORS

Company
Kaplan Test Prep
Project
Video and static ads for various channels
Contribution
Copy direction, copywriting, concepting, content strategy
Team
Creative director, copy team, design team
In my time leading Kaplan's copy team, I oversaw the ideation and execution of several campaigns and brand refreshes. Below are a few of the external-facing (and one internal-facing) samples I either wrote or directed, in partnership with a creative director and various copywriters on the marketing team.

From video scripts to digital out-of-home advertising, the samples represents two major brand refreshes that I helped lead as copy director.

Emails for 2019 holiday promotion

 


 

 


 

 


 

Digital out-of-home

Marketing video for web, later adapted to ads

Video for consulting product — for web, email

Internal video for 2018 brand refresh