START OPENING DOORS

Company
Kaplan Test Prep
Project
Video and static ads for various channel
Contribution
Copy director—concepts, direction, and writing
Team
Creative director, copy team
In my time leading Kaplan's copy team, I oversaw the ideation and execution of several campaigns and brand refreshes. Below are a few of the external-facing (and one internal-facing) samples I either wrote or directed, in partnership with a creative director and various copywriters on the marketing team.

From video scripts to digital out-of-home advertising, the samples represents two major brand refreshes that I helped lead as copy director.

Save like it’s Black Friday

Email journey for 2019 holiday promotion

More than the SAT ad campaign, 2018

Digital out-of-home
Out-of-home

Marketing video for top-selling product, 2019

For website, later adapted to ads

Video for high-end consulting product, 2018

For website, emailed to leads

Video for brand refresh, 2018

Internal

Video ads for Relax campaign, 2016

For YouTube