BigID, NYC

Copy Director, Product & Content Marketing — 2020 to present
Report to SVP, Product & Content Marketing

  • Develop brand voice and messaging for award-winning data privacy and security PaaS
  • Lead high-level brand decisions and scale messaging to rapid product and market growth
  • Work with R&D and customer success teams to leverage insights for content development
  • Hire, supervise, and art direct in-house writers and freelance graphic designers
  • Support sales and partnership teams with benefits-first collateral
  • Distill complex product features and tech integrations into benefits-first copy
  • Champion and promote new perspectives and creative problem-solving

Accomplishments

  • Jul 2020 Created sales collateral that secured two Fortune 100 customers in first three months
  • Aug 2020 Helped spearhead startup’s first employee resource group (ERG) — BigID Pride
Kaplan Test Prep, NYC

Copy Lead, Brand — 2018 to 2020
Reported to Creative Director, Brand

  • Directed and mentored creative team of four senior copywriters — and offered daily, hands-on guidance to help them align individual and team goals with high-level business needs
  • Adapted the brand and upheld brand integrity, training creatives, vendors, and agencies
  • Ran point with stakeholders — and business, UX, development, and digital media teams
  • Co-led market research initiatives to unlock specific consumer insights that would inform our evolving brand strategy, campaign concepts, and creative direction
  • Alongside creative director, managed concepts for full-funnel marketing campaigns and approved all final copy and design work
  • Created clearly defined, data-driven, executable brand guidelines for creatives and marketers
  • Established multi-brand messaging and architecture for new acquisitions

Accomplishments

  • Jul 2019 Engaged ad agency Collins (of Bose, MailChimp accounts) to establish brand refresh
  • Jun 2019 Helmed creative restructure, integrating all design and copy talent under brand team
  • Sept 2018 Led company-wide rebrand, securing approval from C-suite and 12+ department heads

Senior Copywriter / Content Strategist2014 to 2018
Reported to Creative Director

  • Pitched and executed integrated campaigns for top ten B2C and B2B audiences
  • Created brand book, voice style guide, and editorial style guide
  • Hired and led a team of 20+ contract blog writers and subject matter experts
  • Exceeded KPIs for lead-generation on blog by ~25% YoY
Devona, NYC

Copywriter 2013 to present
Point of Contact: Creative Manager/Founder

Provide all client copy as the exclusive contract copywriter for a UX agency focused on completely reimagining the digital interactive experience

Augury Books, an independent press based in NYC

Co-Founder | Publisher | Editor 2011 to 2017

  • Sold company as an imprint to Brooklyn Arts Press in October 2017
  • Built all business operations, sales, marketing, production, and staff from the ground up
  • Author honors under my leadership include O.Henry Prize for Short Fiction, Boston Review Poetry Prize, Poets & Writers Amy Award, CLMP Firecracker nominations, National Endowment for the Arts Fellowship, and more
Education

MFA, Creative Writing
New School University, NYC

BA, English & Psychology (double major)
Georgetown University, DC

  • Robert C. Byrd Scholar
  • Lannan Poetry Fellow
Freelance clients
  • Triad Behavioral Health (Education / Health care)
  • Boost by Kaplan (in partnership with Google)
  • Esmail Corp (with USA’s Mr. Robot)
  • Celgene (Pharma)
  • Barclaycard (Finance)
  • Caswell-Massey (Health & Beauty)
  • Harvard Edu. Press (Academic editing)
  • StyleMatters Writing (Consulting)
  • Temple University (Education marketing)
  • uInterview (Entertainment journalism)
Really, though

I get involved…

  • Volunteering as a crisis counselor
  • In orgs that improve company culture

I relax by gardening…

  • Succulents because they’re easy
  • Carnivorous plants because they’re not

I get inspired reading…

  • Russian and French lit (sorry)
  • Contemporary American poetry (not sorry)

I guiltily indulge in…

  • So many TV series. So little shame.
  • Making soap
  • Collecting comics

If I could live a few more lives, I’d be…

  • An astrophysicist
  • An economist
  • A social justice warrior
  • A philosopher
  • Name something. Probably interested.
Skills
  • Copy direction and creative direction
  • Brand, content, email, and social strategy
  • UX, web, email, product, video, paid media, organic social, and advertising writing
  • UX, Web, Video, Advertising copy
  • B2B, B2C, B2I, PaaS, SaaS
  • Chicago, AP, APA, AMA
  • WordPress, GSuite, MS, Adobe, Salesforce, Hubspot, Asana, Basecamp, Highspot
  • Working French, some Spanish