RÉSUMÉ

BigID, NYC

Copy Director, Product & Content Marketing — 2020 to present
Report to SVP, Product & Content Marketing

• Develop brand voice and messaging for award-winning data privacy and security PaaS
• Lead high-level brand decisions and scale messaging to rapid product and market growth
• Work with R&D and customer success teams to leverage insights for content development
• Hire, supervise, and art direct in-house writers and freelance graphic designers
• Support sales and partnership teams with benefits-first collateral
• Distill complex product features and tech integrations into benefits-first copy
• Champion and promote new perspectives and creative problem-solving

Accomplishments

• Jul 2020 Created sales collateral that secured two Fortune 100 customers in first three months
• Aug 2020 Helped spearhead startup’s first employee resource group (ERG) — BigID Pride

Kaplan Test Prep, NYC

Copy Lead, Brand — 2018 to 2020
Reported to Creative Director, Brand

• Directed and mentored creative team of four senior copywriters — and offered daily, hands-on guidance to help them align individual and team goals with high-level business needs
• Adapted the brand and upheld brand integrity, training creatives, vendors, and agencies
• Ran point with stakeholders — and business, UX, development, and digital media teams
• Co-led market research initiatives to unlock specific consumer insights that would inform our evolving brand strategy, campaign concepts, and creative direction
• Alongside creative director, managed concepts for full-funnel marketing campaigns and approved all final copy and design work
• Created clearly defined, data-driven, executable brand guidelines for creatives and marketers
• Established multi-brand messaging and architecture for new acquisitions

Accomplishments

• Jul 2019 Engaged ad agency Collins (of Bose, MailChimp accounts) to establish brand refresh
• Jun 2019 Helmed creative restructure, integrating all design and copy talent under brand team
• Sept 2018 Led company-wide rebrand, securing approval from C-suite and 12+ department heads

Senior Copywriter / Content Strategist — 2014 to 2018
Reported to Creative Director

• Pitched and executed integrated campaigns for top ten B2C and B2B audiences
• Created brand book, voice style guide, and editorial style guide
• Hired and led a team of 20+ contract blog writers and subject matter experts
• Exceeded KPIs for lead-generation on blog by ~25% YoY

Devona, NYC

Copywriter — 2013 to present
Point of Contact: Creative Manager/Founder

Provide all client copy as the exclusive contract copywriter for a UX agency focused on completely reimagining the digital interactive experience

Augury Books, an independent press based in NYC

Co-Founder | Publisher | Editor — 2011 to 2017

• Sold company as an imprint to Brooklyn Arts Press in October 2017
• Built all business operations, sales, marketing, production, and staff from the ground up
• Author honors under my leadership include O.Henry Prize for Short Fiction, Boston Review Poetry Prize, Poets & Writers Amy Award, CLMP Firecracker nominations, National Endowment for the Arts Fellowship, and more