Kaplan Test Prep, NYC

Copy Director — 2018 to present
Report to Creative Director

• Hire and supervise a creative team of 4 mid- to senior-level copywriters
• Direct creative concepts, strategize with marketing managers, and run point with stakeholders
• Approve all copy and design work, and provide leadership throughout the organization
• Work with market research, UX, development, publishing, media, and software-as-a-service teams
• Uphold and gatekeep brand voice; train agencies, vendors, and consultants
• Establish multibrand messaging and strategy for new acquisitions

Accomplishments

• Jul 2019 With CD, worked with design agency Collins (of Bose, MailChimp rebrands) to establish and implement brand voice across organization
• Jun 2019 Helped helm a company restructure, moving all design and copy talent under the creative team
• Sept 2018 Created company-wide rebrand, securing approval from C-suite executives and 12+ department heads

Senior Copywriter — 2017 to 2018
Reported to Creative Director

• Pitched and executed integrated, full-funnel campaigns for KTP’s top 10 audiences—B2B and B2C
• Wrote for video, email, paid media, web, etc., aligning with market research, user journeys, and SEO
• Wrote a digital brand book, creative style guide, and editorial style guide

Copywriter/Content Strategist — 2014 to 2017
Reported to Executive Director of Marketing

• Managed all content and strategy for Kaplan’s top 8 content sites, exceeding KPIs for lead-generation by 25% YoY
• Hired and led a team of 20+ freelance writers who were industry experts

Devona, NYC

Freelance Copywriter — 2014 to  present
Report to Creative Director/Founder

Provide all client copy as the exclusive contract copywriter for a boutique agency focused on reimagining the digital interactive experience

uInterview, NYC

Associate Editor — 2011 to 2013
Reported to Publisher/Founder

Wrote ~10 daily entertainment news stories, interviewed celebrities, and approved articles from staff writers

Augury Books, an independent press based in NYC

Co-Editor-in-Chief — 2011 to 2017

• Ran all operational and editorial duties, including staffing; soliciting, selecting, and editing manuscripts; producing print and ebooks; securing grants and publicity; planning events; submitting to awards; etc.

Accomplishments

• Oct 2017 Sold company as an imprint to Brooklyn Arts Press
• Author honors under my tenure include O.Henry Prize for Short Fiction, Boston Review Poetry Prize, Poets & Writers Amy Award, CLMP Firecracker nominations, National Endowment for the Arts Fellowship, etc.