Kimberly C Steele

    kimberlycsteele.com | kimberlycsteele@gmail.com | 646.670.8870
    Kaplan Test Prep, NYC

    Copy Director — 2018 to present
    Report to Creative Director

    • Hire and supervise a creative team of 4 mid- to senior-level copywriters
    • Direct creative concepts for data-driven, full-funnel marketing campaigns
    • Approve all copy and design work alongside creative director
    • Strategize with marketing managers and run point with stakeholders
    • Align with market research, UX, web development, publishing, digital media, and software-as-a-service (SaaS) teams
    • Gatekeep and uphold the integrity of the brand voice, training all in-house creatives, partnering agencies, and third-party vendors
    • Establish multi-brand messaging and strategy for new acquisitions

    Accomplishments

    • Nov 2019 Helped spearhead 6-person Professional Development committee to provide leadership throughout the organization
    • Jul 2019 With CD, worked with ad agency Collins (of Bose, MailChimp accounts) to establish and implement brand voice across organization
    • Jun 2019 Helmed a company restructure, integrating all design and copy talent under the creative team
    • Sept 2018 Led company-wide rebrand, securing approval from C-suite executives and 12+ department heads

    Senior Copywriter — 2017 to 2018
    Reported to Creative Director

    • Pitched & executed integrated campaigns for top 10 B2C & B2B audiences
    • Wrote for video, email, paid media, web, SEO, etc.
    • Created brand book and voice/editorial style guides

    Copywriter/Content Strategist — 2014 to 2017
    Reported to Executive Director of Marketing

    • Hired and led a team of 20+ freelance writers who were industry experts
    • Exceeded KPIs for lead-generation by 25% YoY
    Devona, NYC

    Permalance Contract Copywriter — 2014 to present
    Report to Creative Director/Founder

    Provide all client copy as the exclusive contract copywriter for a UX agency focused on completely reimagining the digital interactive experience

    Previous Experience
      Augury Books, an independent press based in NYC

      Co-Founder, Publisher, and Editor-in-Chief — 2011 to 2017

      • Sold company as an imprint to Brooklyn Arts Press in October 2017
      • Author honors under my leadership include O.Henry Prize for Short Fiction, Boston Review Poetry Prize, Poets & Writers Amy Award, CLMP Firecracker nominations, National Endowment for the Arts Fellowship, and more
        Temple University, Philadelphia

        Copywriter/Content Strategist — 2013 to 2014
        Reported to Executive Director of Marketing

            uInterview.com

            Associate Editor — 2011 to 2013
            Reported to Publisher/Founder

            Education

            MFA, Creative Writing
            New School University, NYC

          • GPA: 4.0

            • BA, Double major in English and Psychology
            Georgetown University, DC

          • GPA: 3.6
          • Robert C. Byrd Scholar
          • Lannan Poetry Fellow
            • Freelance clients
            • Uncommon Goods
            • Esmail Corp
            • Barclaycard
            • Bayer
            • Caswell-Massey
            • Harvard Education Press
            • StyleMatters Consulting
            • Philadelphia Gas Works
            Really, though

            I relax by gardening

            • Succulents because they’re easy
            • Carnivorous plants because they’re not

            I get inspired reading

            • Russian and French lit (sorry)
            • Contemporary American poetry (not sorry)

            I torture myself studying

            • French (semi-conversational)
            • Spanish (working on it)

            I guiltily indulge in

            • So many TV series. So little shame.
            • Soap-making
            • Collecting comics. Team Marvel.

            If I could live a few more lives, I’d learn

            • Astrophysics
            • Economics
            • Philosophy
            • Name something. I’ll put it on the list.
            Skills
            • Copy and creative direction
            • Branding, content strategy
            • Writing for B2B, B2C, UX, web, email, video, social, display, OOH, product, services, case studies, quizzes
            • Content & copy editing, proofreading
            • Chicago, AP, APA, AMA
            • WordPress, Adobe, Asana, Basecamp