Kaplan Test Prep, NYC

Copy Director — 2018 to present
Report to Creative Director

  • Hire and supervise a creative team of 4 mid- to senior-level copywriters
  • Direct creative concepts, strategize with marketing managers, and run point with stakeholders
  • Approve all copy and design work, and provide leadership throughout the organization
  • Work with market research, UX, development, publishing, media, and software-as-a-service teams
  • Uphold and gatekeep brand voice; train agencies, vendors, and consultants
  • Establish multibrand messaging and strategy for new acquisitions

Accomplishments

  • Jul 2019 With CD, worked with design agency Collins (of Bose, MailChimp rebrands) to establish and implement brand voice across organization
  • Jun 2019 Helped helm a company restructure, moving all design and copy talent under the creative team
  • Sept 2018 Created company-wide rebrand, securing approval from C-suite executives and 12+ department heads

Senior Copywriter2017 to 2018
Reported to Creative Director

  • Pitched and executed integrated, full-funnel campaigns for KTP’s top 10 audiences—B2B and B2C
  • Wrote for video, email, paid media, web, etc., aligning with market research, user journeys, and SEO
  • Wrote a digital brand book, creative style guide, and editorial style guide

Copywriter/Content Strategist2014 to 2017
Reported to Executive Director of Marketing

  • Managed all content and strategy for Kaplan’s top 8 content sites, exceeding KPIs for lead-generation by 25% YoY
  • Hired and led a team of 20+ freelance writers who were industry experts
Devona, NYC

Freelance Copywriter 2014 to  present
Report to Creative Director/Founder

Provide all client copy as the exclusive contract copywriter for a boutique agency focused on reimagining the digital interactive experience

uInterview, NYC

Associate Editor2011 to 2013
Reported to Publisher/Founder

Wrote ~10 daily entertainment news stories, interviewed celebrities, and approved articles from staff writers

Augury Books, an independent press based in NYC

Co-Editor-in-Chief2011 to 2017

  • Ran all operational and editorial duties, including staffing; soliciting, selecting, and editing manuscripts; producing print and ebooks; securing grants and publicity; planning events; submitting to awards; etc.

Accomplishments

  • Oct 2017 Sold company as an imprint to Brooklyn Arts Press
  • Author honors under my tenure include O.Henry Prize for Short Fiction, Boston Review Poetry Prize, Poets & Writers Amy Award, CLMP Firecracker nominations, National Endowment for the Arts Fellowship, etc.
Education

MFA, Creative Writing

  • The New School University — NYC
  • Thesis: “The Second-Person Pronoun. And You.”
  • GPA: 4.0

BA, Double major in English and Psychology

  • Georgetown University — DC
  • Honors: Robert C. Byrd Scholar, Lannan Poetry Fellow
Freelance clients
  • Esmail Corp
  • Barclaycard
  • Bayer
  • Caswell-Massey
  • Harvard Education Press
  • Celgene
  • StyleMatters Consulting
  • Philadephia Gas Works
  • Temple University
Really, though

I relax by gardening

  • Succulents because they’re easy
  • Carnivorous plants because they’re not

I get inspired reading

  • Russian and French lit (sorry)
  • Contemporary American poetry (sorrier)

I torture myself stuyding

  • French (semi-conversational)
  • Spanish (working on it)

I go the whole wide world to

  • Iceland, Prague, Curaçao (fave to date)
  • Singapore, Taipei (next up)

I guiltily indulge in

  • TV. Good TV. I think.
  • Soap-making
  • Pop psychology books
  • Collecting comics. Don’t ask unless you actually want to know.

I need to live more lives so I can learn

  • Astrophysics
  • Web development
  • Economics
  • Philosophy
  • Name something. I’ll get it on the list.
Skills
  • Copy and creative direction
  • Branding, positioning, strategy
  • Copywriting for UX, web, email, video, social, display, OOH, product, services, case studies, quizzes
  • Content & copy editing, proofreading
  • Chicago, AP, APA, AMA
  • WordPress, Adobe, G Suite, MS Office, Asana, Basecamp