LEARN UP CLOSE AND PERSONAL

Company
Kaplan Test Prep
Project
Email and ad campaign for product launch free trial
Audience
Med students taking the boards for residency
Contribution
Copy director
Who doesn't love a free trial? Hint: The answer's not "med students." We launched a game-changing question bank (Qbank) and offered it for free to in-market med students studying for the board exams. The product's features rivaled those of our newest competitors and brought Qbank consumers back to Kaplan.

The work incorporated Kaplan's new "uncommon advantage" brand voice, and incorporated product emails, YouTube ads, and more. The samples below are emails sent to current leads.

You Tube ad

Email journey to leads