LEARN IN THREE DIMENSIONS

Company
Kaplan Test Prep
Project
Email and YouTube ad for product launch free trial
Audience
Med students taking the boards for residency
Contribution
Copy direction
Who doesn't love a free trial? (Hint: The answer's not "med students.")

We launched a game-changing question bank (Qbank) and offered it for free to med students studying for the boards. The product's features rivaled those of our newest competitors and brought Qbank consumers back to Kaplan.

The work incorporated Kaplan's new brand voice and visuals. Samples below include emails sent to existing med student leads and a YouTube ad